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Cleo Marsh

E-commerce & Marketing Writer

Cleo Marsh

Cleo has run online stores and marketed them on a shoestring, and writes about e-commerce and getting customers without a big budget. She's practical about products, photos, and ads, and she believes a clear offer beats a clever funnel every time.

Articles

12 articles by Cleo

A flat lay of printed apparel and stationery items arranged on a plain surface.
E-commerce 5 min read

Print on Demand Explained

A plain-English look at how print on demand really works, what it quietly costs you in margin, where the hidden friction lives, and who it actually suits.

Cleo Marsh Cleo Marsh
A laptop screen showing a simple analytics dashboard with charts.
Marketing 5 min read

How to Run Your First Ad Campaign

A careful, no-hype walkthrough for running your first paid ad campaign — start tiny, define one goal, track every dollar, and treat early spend as paid learning.

Cleo Marsh Cleo Marsh
A laptop open to an email inbox on a wooden desk with a notebook nearby.
Marketing 5 min read

An Introduction to Email Marketing

A beginner-friendly introduction to email marketing — why it still works, how to build a list with consent, and how to send emails people actually want.

Cleo Marsh Cleo Marsh
A small product styled on a clean surface near a window with soft daylight.
E-commerce 5 min read

How to Take Good Product Photos

A beginner-friendly guide to shooting clear, honest product photos with a phone, using free window light and simple backgrounds instead of pricey gear.

Cleo Marsh Cleo Marsh
A small business owner reviewing marketing notes on a laptop at a desk.
Marketing 5 min read

How to Market Your Business Online

A practical, no-hype guide to marketing your business online — choosing channels that fit your customers, testing cheaply, and building a real system.

Cleo Marsh Cleo Marsh
A person typing notes on a laptop beside a coffee cup and notebook.
Marketing 4 min read

How to Create Content That Converts

A practical, no-hype guide to writing content that turns readers into buyers — clarity over cleverness, one clear action, and honest copy that earns trust.

Cleo Marsh Cleo Marsh